The Annual Travel-Trade Sales Calendar

A travel-trade sales calendar maps your outreach, trade shows, and FAM trips against the booking seasons of your target markets. Planning the year in advance means you reach agents when they are buying, not after they have committed their clients elsewhere.

Anchor the year on the big shows

• ITB Berlin (March) — the European trade.
• Indaba (May) — Africa’s flagship; home-ground advantage.
• ATM Dubai (spring) — Gulf and emerging source markets.
• WTM London (November) — the global trade.

Time outreach to booking seasons

US and European agents plan safaris months ahead, so run focused outreach before peak booking windows. The mechanics are in /blog/travel-trade-outreach-guide; for the US specifically, see /blog/how-to-get-us-travel-agents-for-safari.

Build in follow-up and measurement

Every show needs a follow-up block in the calendar (see /blog/trade-show-follow-up-for-tour-operators) and a review of what worked.

Plan your year in Karibu

Karibu helps you schedule outreach and track partners across the whole calendar. Compare plans on /pricing or read the docs at /docs.