Karibu Blog
Selling safaris to the travel trade
Practical guides for African tour operators and DMCs on finding, briefing, and winning US, UK, and EU travel agents.
- FAM tripspartnerships
FAM Trips for Tour Operators: A Practical Guide
A well-run FAM trip is the fastest way to turn an agent into a believer. Here is how to do it.
The Karibu Team · - media kitsales assets
How to Build a Tour Operator Media Kit
A great media kit makes agents want to sell you. Here is exactly what goes in it.
The Karibu Team · - EuropeGerman travel agents
Selling to European Travel Agents
Europe is a large, fragmented, high-value market. Here is how to sell to its travel agents.
The Karibu Team · - consortiaVirtuoso
Travel Agent Consortia Explained (Virtuoso, Signature & More)
Consortia are the gatekeepers to thousands of high-value advisors. Here is how they actually work.
The Karibu Team · - net ratescommission
Net Rates vs Commission for Travel Agents: Which to Offer
How you pay agents shapes who sells you. Here is net rates vs commission, explained for operators.
The Karibu Team · - LinkedInoutreach
LinkedIn Outreach for Tour Operators
LinkedIn is the best place to warm up a travel agent before you email. Here is how to use it well.
The Karibu Team · - deliverabilityemail
Email Deliverability for Tour Operators
If your emails land in spam, nothing else matters. Here is the deliverability checklist every operator needs.
The Karibu Team · - AIsales intelligence
AI Prospecting for Tour Operators
AI turns a one-person operation into a full business-development team. Here is how to use it for travel-trade sales.
The Karibu Team · - UK travel agentsmarket playbook
Selling Safaris to UK Travel Agents
The UK is one of the strongest safari source markets. Here is how to win its agents.
The Karibu Team · - contact datadeliverability
Why a Verified Travel-Agent Contact List Beats Scraped Data
A cheap scraped list is the most expensive thing in your sales stack. Here is why verified data wins.
The Karibu Team · - DMCsales growth
DMC Sales: How to Grow Agent Partnerships
A DMC lives and dies by its agent network. Here is how to grow it on purpose.
The Karibu Team · - CRMDMC
The Tour Operator CRM Guide: What to Look For
A CRM for a DMC is not a generic enterprise CRM. Here is what to look for and what to skip.
The Karibu Team · - trade showsfollow-up
Trade-Show Follow-Up for Tour Operators
Trade-show ROI is won in the follow-up, not on the floor. Here is the system.
The Karibu Team · - IndabaATM
Generating Leads at Indaba and ATM Dubai
Indaba and ATM are prime hunting grounds for travel-trade leads. Here is how to work both shows.
The Karibu Team · - WTMtrade shows
WTM London Lead Generation for Tour Operators
WTM London is the biggest travel-trade lead opportunity of the year. Here is how to work it like a pro.
The Karibu Team · - email sequencesfollow-up
Email Sequences for Tour Operators: The Follow-Up System
Most replies come after the second or third touch. Here is how to design a follow-up sequence that earns them.
The Karibu Team · - cold emailtemplates
Cold Email Templates for Travel Agents (That Get Replies)
The exact cold-email structure and templates that earn replies from busy travel advisors.
The Karibu Team · - B2B salesplaybook
The B2B Travel Sales Playbook for Tour Operators
Selling to the trade is a repeatable system, not luck. This is the full playbook from list to signed partner.
The Karibu Team · - outreachB2B sales
The Travel-Trade Outreach Guide for African Operators
Outreach to the travel trade is a craft. This is the end-to-end motion that turns a cold list of agents into booking partners.
The Karibu Team · - prospectingtravel agents
How to Find Travel Agents Who Sell Africa
There are only a few thousand agents worldwide who specialise in Africa. Here is where they hide and how to qualify them fast.
The Karibu Team · - US travel agentssafari sales
How to Get US Travel Agents to Sell Your Safaris
US travel advisors book roughly a third of all high-value safari travel. Here is exactly how an African operator gets on their preferred-supplier list.
The Karibu Team ·