Trade-Show Follow-Up for Tour Operators

Most trade-show leads die in the week after the show. The operators who get a return on a $5,000 stand are the ones who follow up fast, personally, and persistently. Here is the follow-up system that turns a stack of conversations into partners.

The 48-hour rule

Send your first follow-up within 48 hours, while the conversation is still fresh for the agent. Reference the specific thing you discussed — their destination, their client type, the itinerary you mentioned. A timely, specific note beats a polished one sent two weeks late.

Segment your show contacts

• Hot — explicit interest; send a tailored proposal immediately.
• Warm — relevant fit; start a value-led sequence.
• Cold — interesting but unqualified; add to your nurture list.

Then run a real sequence

The first note is just the start. Follow it with a short sequence that keeps adding value — see /blog/email-sequences-for-tour-operators. If you collected contacts at WTM, Indaba, or ATM, pair this with /blog/wtm-london-lead-generation.

Karibu automates the follow-up

Import your show contacts, let Karibu brief each one, and trigger a personalised follow-up sequence in minutes. Compare plans on /pricing or read setup at /docs.