How to Build a Tour Operator Media Kit
A great media kit makes agents want to sell you. Here is exactly what goes in it.
A tour operator media kit is the single document you send a travel agent that tells them everything they need to start selling you. A strong kit makes you easy to choose; a weak or missing one loses deals you had already half-won.
What to include
- A one-line positioning statement and your destinations.
- Signature itineraries with sample pricing and net rates.
- High-quality imagery agents can use with clients.
- Proof: licences, insurance, awards, and agent references.
- A single, clear point of contact and booking process.
Keep it tight and current
Agents are busy. A focused 6–10 page kit beats a 40-page brochure. Update it each season and tailor the version you send to the agent’s niche.
Use it in your outreach
The media kit is your second-touch asset — reference it in follow-ups, not your first cold email. See /blog/cold-email-templates-for-travel-agents and /blog/trade-show-follow-up-for-tour-operators.
Organise your sales assets in Karibu
Keep your kit, itineraries, and agent conversations together in Karibu. Compare plans on /pricing.
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