Measuring Travel-Trade Sales ROI
If you cannot measure it, you cannot grow it. Here are the travel-trade metrics that matter.
Measuring travel-trade ROI means tracking the numbers that tell you whether your effort to win travel agents is actually producing bookings. Without it, you are guessing. With it, you know which activities, markets, and partners to double down on.
The metrics that matter
- Agents contacted and reply rate.
- Reply-to-partner conversion rate.
- Bookings and revenue per active partner.
- Cost per partner acquired (including trade-show spend).
- Time from first contact to first booking.
Tie effort to outcome
Connect each activity — outreach, FAMs, trade shows — to the partners and bookings it produced. This tells you, for example, whether WTM (see /blog/wtm-london-lead-generation) actually paid for itself.
Use the data to improve
Low reply rates point to targeting or deliverability — see /blog/email-deliverability-for-tour-operators. Low conversion points to your value proposition. The pipeline view makes this visible; see /blog/crm-pipeline-stages-for-dmcs.
See your ROI in Karibu
Karibu’s pipeline and reports show reply rates, conversions, and partner activity at a glance. Compare plans on /pricing.
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