WTM London Lead Generation for Tour Operators
WTM London is the biggest travel-trade lead opportunity of the year. Here is how to work it like a pro.
World Travel Market (WTM) London is one of the largest travel-trade events on earth and the single best lead-generation opportunity in the calendar for an African operator. But the operators who win at WTM do most of the work before they arrive — booking meetings, researching attendees, and arriving with a plan.
Before the show — fill your calendar
Walk-up traffic is unpredictable; pre-booked meetings are not. Weeks ahead, identify the agents and buyers you want, research them, and request meetings. A full meeting calendar turns four chaotic days into a focused sales sprint.
During the show — qualify fast
- Capture every contact digitally — never rely on a stack of business cards.
- Note one specific detail about each conversation for your follow-up.
- Qualify on the spot: do they sell your destination and price band?
- Book the next step before they walk away.
After the show — follow up within 48 hours
The deals are won in the week after WTM, not on the floor. Send a personalised follow-up referencing your conversation within 48 hours, while you are still fresh in their mind. Our dedicated guide at /blog/trade-show-follow-up-for-tour-operators covers this in detail.
WTM is not the only show worth working — see Indaba and ATM at /blog/indaba-atm-trade-show-leads.
Karibu turns show contacts into partners
Drop your show contacts into Karibu, get an instant intel brief on each, and run a follow-up sequence that converts. Compare plans on /pricing.
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