Generating Leads at Indaba and ATM Dubai

Africa’s Travel Indaba (Durban) and Arabian Travel Market (Dubai) are two of the most valuable trade shows for operators selling African travel. Indaba is the continent’s flagship showcase; ATM opens doors to Gulf, European, and Asian buyers. Both reward operators who prepare.

Indaba — own your home-ground advantage

At Indaba you are on home turf, surrounded by international buyers who travelled specifically to find African product. Pre-book matchmaking meetings, prepare a tight pitch, and bring rate sheets ready for the markets you want to enter.

ATM Dubai — reach new source markets

ATM connects you to buyers from the Middle East, India, and beyond — markets with growing appetite for African safari and luxury travel. Tailor your pitch to those travellers’ expectations and seasonality.

The universal show rules

• Pre-book meetings; never rely on walk-ups alone.
• Capture contacts digitally and note a detail for follow-up.
• Qualify ruthlessly — focus on buyers who sell your product.
• Follow up within 48 hours of the last day.

For the follow-up motion, see /blog/trade-show-follow-up-for-tour-operators. For the biggest show of all, see /blog/wtm-london-lead-generation.

Bring your show leads into Karibu

Karibu enriches each show contact with an AI intel brief and runs your follow-up automatically. See plans on /pricing.